Chiropractic Marketing

Social Media is the “hottest” topic on the Internet today. If you’ve been giving some thought to getting on board, but don’t know where the platform is, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.” Then you can make up your mind whether or not to add Social Media to your chiropractic marketing strategy.

Social media marketing may seem familiar in some ways to other chiropractic marketing strategies you’ve engaged in in the past, and yet unfamiliar at the same time. In the “familiar” category, you’d never consider trying any type of marketing plan without taking the time to understand what it’s about and what you want to get from it. What are your goals? Once you’re clear about what you want, you’ll be more capable of using social media to your best advantage.

When you are ready to begin your social media venture, but before you start, it will be necessary for you to make certain that you “own your name” on all the social media outlets, that is to say, make sure that your name or the name of your clinic is attainable so that you can use precisely same name on every one of the social channels you desire to use. When you’re ready, there’s a service, which is absolutely free, that will assist you with your search. Knowem.com is the who to go to. This service will research where your name is and/or if it’s attainable or not on a sufficient number of social media sites.

When you have “locked up” all of your social media accounts, the next step is to decide where you would like to be active. Starting with only a small number of social media sites is preferable because, let’s face it, you have a clinic to run and patients to see. You won’t want to get active in too many social media sites. So, how do you choose the best sites for you? The big ones (where most of the action is) are facebook, twitter, linkedin, and Youtube.

What your social media activity mission should be is to build a real presence in your community. What you don’t want to do is “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The benefit of social media is for you to go out and network with the community. Of course, let them know what you do, but do it by becoming a participant. Social media works the same way as social networking offline. People on social media sites don’t want to be sold to, plain and simply. Social media sites are a lot like a neighborhood backyard barbecue. People are standing around chatting about who they are and what they do, and then someone asks you what you do. Or, maybe you start the conversation by (just) stating, “Hello, I’m Dr. ____. With social media marketing, the same dynamics apply. “Work” your social media sites in the same way you’d work your offline networking communities, which is to say, answer the questions and concerns that get potential patients interested in the who that’s you!

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